
Build a professional digital presence.
Help businesses present their products, services and capabilities through a structured digital foundation.
Explore Phase I →A nationwide private-sector mission to help one million U.S. businesses build a professional digital foundation and progressively advance toward automation, responsible AI adoption and more efficient, sustainable operating models — with support designed for the realities of American small businesses.

The mission is designed as a progressive pathway. Businesses begin with the digital foundation they need now, then move toward automation, intelligent systems and more efficient operating models when ready.

Help businesses present their products, services and capabilities through a structured digital foundation.
Explore Phase I →
Progressively introduce practical automation that improves response times and operational efficiency.
Explore the roadmap →
Help businesses understand appropriate AI, data, digital efficiency and sustainability-oriented operating opportunities.
View the long-term roadmap →For eligible participating businesses, Phase I removes the development and initial consultancy barrier while establishing the professional website foundation needed to participate more effectively in the digital economy.

Phase I creates the starting point. Future phases progressively address operations, automation, intelligent technologies and sustainability according to real business needs.
EQUORS is an independent private-sector mission. Its pathway is informed by official U.S. resources on small-business growth, cybersecurity, responsible AI and operational efficiency — without implying government sponsorship or endorsement.
SBA Office of Advocacy reported 36.2 million U.S. small businesses in 2025, representing almost 46% of private-sector employment.
Official SBA source ↗NIST provides dedicated cybersecurity guidance and a CSF 2.0 quick-start guide for small businesses.
Official NIST source ↗NIST’s voluntary AI Risk Management Framework helps organizations incorporate trustworthiness into AI use and evaluation.
NIST AI RMF ↗America’s AI Action Plan, released in July 2025, identifies more than 90 federal policy actions across innovation, infrastructure and international leadership.
White House source ↗ENERGY STAR provides small businesses with tools for energy efficiency, benchmarking and cost reduction.
ENERGY STAR source ↗The ambition is national in scale, but the mission begins with a practical milestone: help 20,000 businesses establish or improve the digital foundation from which automation, intelligent growth and sustainability can follow.

Many businesses still depend on social profiles, outdated websites or manual processes. The mission creates an accessible first step and a pathway toward stronger digital participation.
Complete the Phase I application so the program can understand your business profile, current digital presence and readiness for the first digital foundation.
